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You wouldn’t do any dangerous sports such as ice hockey, motorbike or fencing without any proper equipment, would you ? The new STOP AIDS campaign of the Swiss Federal Office of Public Health features naked individuals doing such sports to remind people that self-protection is also needed during sexual activities. Link

Together with the Swiss Aids Federation, the Swiss Federal Office of Public Health (SFOPH) is to launch a new LOVE LIFE – STOP AIDS campaign on May 2. The campaign is to show naked individuals practicing sports such as fencing, ice hockey or motorcycling. Nakedness illustrates the vulnerability of the body while underscoring the claim “No action without protection”. The FOPH presents its highly visual outdoor campaign and TV commercials to playfully raise the awareness of the general population for self-protection also in sexual activity.

You wouldn’t do any dangerous sports such as ice hockey, motorbike or fencing without any proper equipment, would you ? The new STOP AIDS campaign of the Swiss Federal Office of Public Health features naked individuals doing such sports to remind people that self-protection is also needed during sexual activities. Link

Together with the Swiss Aids Federation, the Swiss Federal Office of Public Health (SFOPH) is to launch a new LOVE LIFE – STOP AIDS campaign on May 2. The campaign is to show naked individuals practicing sports such as fencing, ice hockey or motorcycling. Nakedness illustrates the vulnerability of the body while underscoring the claim “No action without protection”. The FOPH presents its highly visual outdoor campaign and TV commercials to playfully raise the awareness of the general population for self-protection also in sexual activity.